Skin also tends to darken during pregnancy, although the cause for this is unknown. One possible explanation is the increased levels of estrogen and melanocyte-stimulating hormone, which stimulate skin pigmentation. Many creams, lotions, and oils have been marketed for the prevention or treatment of stretch marks but none has been proven to work. Studies have shown that some creams containing ingredients such as vitamin E, elastin, collagen-elastin hydrolysates, and menthol can reduce the development of stretch marks; but other trials have shown that creams containing vitamin E had no effect. If you want to use a commercially recommended cream, lotion, or oil, they are safe to use and may help prevent stretch marks, but unfortunately there is no guarantee.

Changes to Skin  Hair  and Nails During Pregnancy  Pregnancy Side Effects - 68